SCAN Health Plan Promotes Hans Eckardt
to Vice President of Marketing
(LONG BEACH, CA – November 9, 2005) — SCAN Health Plan, one
of California’s fastest-growing Medicare Advantage Plans,
has promoted Hans Eckardt to vice president of marketing,
effective immediately. Eckardt previously served as director
of marketing for the health plan.
“Hans has played a key role in our marketing efforts and has
been instrumental in the incredible growth we’ve experienced
over the past year,” said David Schmidt, chief executive
officer of SCAN. “We look to him to be a major driver of our
marketing strategy going forward as we work to grow our
membership in 2006 and beyond.”
In his role at SCAN, Eckardt oversees the health plan’s
external communication efforts including advertising, direct
mail and communication to existing SCAN members. He also
oversees SCAN’s telemarketing functions, manages the
company’s Web site, directs the development of marketing
collateral materials, and is responsible for developing and
implementing various multimedia campaigns.
Eckardt has more than 15 years of experience in managed care
and marketing. Prior to joining SCAN in 2004, he held
executive marketing roles at PacifiCare and FHP
International. Eckardt earned an MBA from the Peter F.
Drucker School of Management in Claremont.
Founded in 1977, SCAN is one of the four largest Medicare
Advantage Plans in all of California and consistently ranks
as one of the state’s fastest growing. SCAN currently serves
more than 75,000 seniors in Los Angeles, Orange, Riverside,
San Bernardino, Kern and Ventura counties. In addition to
its health plan, SCAN also manages one of the largest and
most successful Multi-Purpose Senior Service Projects (MSSP)
in California providing community-based, long-term care and
in-home personal-care coordination for low-income frail
seniors. Further information may be obtained at
www.scanhealthplan.com.
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Members of the news media may contact:
Michelle Hokr
818-597-8453 x5
michelle@kevinross.net
